About Crave

Crave is a newer pet food brand that has quickly grown in popularity due to its affordable price and protein-first formulas. They are owned by Mars Petcare, one of the world’s largest pet care companies that also owns well-known pet food brands like Ryan Canin and Iams. Crave was launched in 2017 with a mission to bring affordable, convenient, quality cat food to customers. 

In this PR Newswire press release, Mars Petcare marketing director Eric Huston described the brand: “What sets the CRAVE brand apart is that we’re offering specialty-quality nutrition at a price designed for the masses, making it affordable and convenient for all pet owners to implement a protein-rich diet that satisfies their dog or cat’s inner animal.” 

Crave has designed products with a “back to nature” approach. Since real meat is important to a dog’s diet, each recipe contains protein as the first ingredient, in addition to appropriate levels of fat and carbs. This food is designed to mimic their wolf ancestral diet (what they would naturally eat in the wild). As a result, your dog receives the nutrients they need for a strong, lean body. 

Crave creates all their products in their own U.S. facilities. They are fiercely committed to a high standard of ingredients, sourcing only from trusted suppliers and farmers. And because the focus is on including a high amount of meat, there are no cheap fillers or unnecessary ingredients. They have dedicated quality and sanitation teams in their facilities to ensure the quality of safety of every single pet food product. 

Now that you know more about Crave, it’s time to dive deeper into their products. To help you better decide on whether Crave’s dog food is the right fit for your canine, we’ve reviewed their highest-rated dry and wet dog food below. 

Best Dry Dog Food

from Crave

CRAVE Grain Free High Protein Adult Dry Dog Food, Lamb & Venison

First 5 ingredients:
  1. Deboned Lamb
  2. Chicken Meal
  3. Split Peas
  4. Lentils
  5. Chicken Fat
What we like:
  • High in protein
  • High-quality ingredients
  • No chicken by-product meal, soy, corn, or wheat, and no artificial flavors, colors, or preservatives.
  • Cooked and processed in the USA
See on Amazon
See on Chewy

Crave isn’t only the name of this brand, it’s what your dog will feel after it’s tried some of this high protein recipe. If you want to feed your dog a diet that resembles the ancestral diet of a canine, where animal protein was more of a staple, then this is a great find. 

Pasture fed lamb is the first ingredient, which contributes to the very high 34% protein content. There are also protein-rich vegetables that supplement this protein percentage. For peace of mind, there are no chicken by-product meals, soy, corn, wheat, artificial colors or flavors, and preservatives in this dry dog food. Ingredients are sourced from around the world and cooked in the USA. So if you want a product that sources American ingredients then you might want to pass on this product.

Customer reviews:

“My one pup is usually a picky eater but he loves this food. My other pup looks forward to it as well. I’ve spent many years trying to find something they both like and this works. I’m happy they love it.”

“Queenie is a small yorkie and I have tried several brands of dog food avoiding poultry of any kind. It makes her really itchy. For the price this has been a good choice. I can’t always find it in the stores, but I can count on Chewy to stock it! Hey, if Queenie is happy, we all are happy!”

Guaranteed analysis:

  • Protein (min): 34.0%
  • Fat (min): 17.0%
  • Fiber (max): 3.5%
  • Moisture (max): 10.0%

Nutritional Info
Ingredients: Deboned Lamb, Chicken Meal, Split Peas, Lentils, Chicken Fat (preserved with Mixed Tocopherols), Pork Meal, Fish Meal, Dried Chicken, Pea Starch, Natural Flavor, Dried Plain Beet Pulp, Dehydrated Alfalfa Meal, Potassium Chloride, Salt, Choline Chloride, DL-Methionine, Mixed Tocopherols and Citric Acid (preservatives), Zinc Sulfate, Niacin Supplement, Calcium Carbonate, Biotin, Vitamin E Supplement, Iron Amino Acid Chelate, D-Calcium Pantothenate, Selenium Yeast, Riboflavin Supplement (Vitamin B2), Copper Amino Acid Chelate, Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Manganese Amino Acid Chelate, Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Potassium Iodide, Vitamin D3 Supplement, Folic Acid, Rosemary Extract.

Caloric Content
3757 kcal/kg, 453 kcal/cup

Best Wet Dog Food

from Crave

CRAVE High Protein Grain Free Paté Adult Wet Dog Food

First 5 ingredients:
  1. Beef
  2. Chicken Liver
  3. Pork Broth
  4. Chicken Broth
  5. Chicken Heart
What we like:
  • High in protein – 99% from animal sources
  • First 5 ingredients meat-based
  • Made in USA
See on Amazon
See on Chewy

This recipe has one of the highest protein concentrations that we have found in wet/canned dog food. It sources 99% of its protein from animal sources, which are the ideal form of protein for healthy muscles. Made with real beef, and being a grain-free product this recipe will ensure that your pup has the nutrients it needs to live its best life.

This recipe is made without corn, wheat, soy, or chicken by-products. And it is free of artificial colors or preservatives. For the aforementioned reasons, this wet dog food gets a big vote of confidence from us!

Customer reviews:

“I have a little pup that needs a wetter dog food due to s condition and she lived Crave’s beef pate. It works well for her and is nutritious!….”

“My two dogs love this food. I have a picky eater and I add a tablespoon to her kibble and she eats it without issue.”

Guaranteed analysis: 

  • Protein (min): 12.0%
  • Fat (min): 5.0%
  • Fiber (max): 1.0%
  • Moisture (max): 78.0%

Nutritional Info
Ingredients: Beef, Chicken Liver, Pork Broth, Chicken Broth, Chicken Heart, Chicken, Dried Egg Product, Natural Flavor, Salt, Guar Gum, Fish Oil (Preserved with Mixed Tocopherols), Tricalcium Phosphate, Potassium Chloride, Carrageenan, Magnesium Sulfate, Calcium Carbonate, Choline Chloride, DL-Methionine, Ferrous Sulfate, Thiamine Mononitrate (Vitamin B1), Vitamin E Supplement, Zinc Oxide, Copper Proteinate, D-Calcium Pantothenate, Manganese Sulfate, Vitamin A Supplement, Sodium Selenite, Potassium Iodide, Biotin, Riboflavin Supplement (Vitamin B2), Vitamin B12 Supplement, Pyridoxine Hydrochloride (Vitamin B6), Vitamin D3 Supplement.

Caloric Content

1104 kcal/kg, 391 kcal/can

How does Crave stack up as a brand?

Crave DRY Food

Crave Dry Food (avg)

Industry Average










Crave WET Food

Crave Wet Food (avg)

Industry Average










Brand Recalls

Since its creation in 2017, there’s been no recall of Crave Pet Food. 

Where to buy Crave Online


Complete List of Crave Dry Food

Complete List of Crave Wet Food